George Swingler is a Life and Transition Coach who offers a safe and non-judgmental place for you to find your own answers

Coaching is primarily a relationship, but is in danger of being degraded into just another transactable commodity. Not charging might make it more accessible, but that would devalue the coaching.

Firstly, our personal connection, the foundation of coaching, would be weakened by a lopsided ‘free’ association. Secondly, commitment is a pre-requisite for fruitful coaching, and you’ll get more out of the coaching if you make a meaningful (for you) financial investment.

So, I offer several options, according to your situation and preferences:

1.  A " standard" rate
  • R600 per session (South African residents); USD60 (International clients)
  • (sessions 60-90 minutes, depending on you) How I arrived at the rate
  •  no charge for the initial exploratory session, and no obligation
  •  then each 4th session free

2.  You’d struggle to afford the standard rate
3.  You want to foster a life-sustaining society
  • pay the money saved from any free 4th sessions to a life-sustaining venture of your choice.